New tourist information outlet for Evans Head CBD

A new tourist information outlet has opened in Evans Head just in time for the Christmas holiday period. Sponsored by Richmond Valley Council, The Corner Store, at Shop 1/33 Woodburn Street, will now not only display fabulous handmade local goods, but will also promote key tourism hotspots in Evans Head and surrounding towns to locals and tourists. The new outlet will complement the service already offered by the Evans Head Bowlo and Council’s office by providing an important and reliable source for informing and educating visitors about local areas and tourism products.

Council’s General Manager Vaughan Macdonald said although Internet services had a growing influence on trip planning, information centres and outlets continued to be the leading information source for visitors during their visit. 

Mr Macdonald said the Valley’s information centres and outlets were manned by locals who were keen to share their knowledge, meaning visitors got to hear about local attractions they shouldn't miss, the best accommodation, where to dine, and much more. 

He said visitors could pick up travel brochures, travel tips, and find friendly trip-planning assistance when they stopped by. He said the Richmond Valley’s visitor information centres in Casino and Woodburn, and the outlets in Evans Head, provided a warm welcome to thousands of guests each year: “Visitor information centres are vital to our region because they are where people go for advice and also for help. “Not only do our centres display information sheets on the many varied activities and sights in our Valley, but also feature locally-made items, which are popular as gifts.”

Mr Macdonald said Council provided an important leadership and coordination role for tourism through its communications, economic development and events and tourism teams, which were responsible for the coordination of destination marketing activities and visitor information services. He said given the significance of tourism to the Richmond Valley economy, and the competitiveness of tourism on the Northern Rivers, it was important tourism was maintained and strengthened as an economic driver: “It is important that tourism stakeholders are mindful that although the Richmond Valley has many attractions and significant natural attributes, they are not particular to our region and many other destinations can make similar claims. Articulating and promoting our area’s real points of difference, our cultural identity and sense of place, through our information centres and outlets will differentiate the Richmond Valley from other competing destinations.”