RVC sponsorship ensures eventsí success

RICHMOND Valley Council’s signature event sponsorship program has a long history in providing financial assistance to support the Casino Beef Week Festival and Primex Field Days go from strength to strength.


Council has also provided in-kind support, including staff and machinery, before, during and after both events.


Council’s General Manager Vaughan Macdonald said there was no doubt Beef Week and Primex were growing, and he was pleased Council could continue its support of both these events.


Mr Macdonald said Beef Week and Primex not only gave a boost to local businesses, but also broaden exposure for the whole Richmond Valley. As an example, the addition of the highly successful Beef Meets Reef event in Evans Head has increased the appeal of Beef Week across the Valley.


He said Council was committed to attracting, developing and supporting events in the Richmond Valley as they added value to, and extended the profile of, the community.


He said Council accepted that continual support was important to grow the Richmond Valley events calendar.


He said the benefits of successful events rippled throughout the local economy, affecting tourism and non-tourism-related businesses alike.


“Events attract visitors; and visitors spend money, which boosts the local economy,” Mr Macdonald said.


“Visitors to Beef Week and Primex and other local events stop at fuel stations, shops, restaurants, pubs - the list goes on.


“These events also provide free marketing and advertising for local businesses as visitors talk about their fun experiences when they go back home.


“And in this day of social media, if visitors post comments and photos about their experiences on Facebook or Instagram, so much the better.”


Mr Macdonald said he hoped to see as many people out and about of the three-days of Primex as there were during the Beef week Festival.


“Now that the highly successful Casino Beef Week Festival is done and dusted for another year, it’s time for the Norco Primex Field Days to shine,” he said.


“With more than 300 exhibitors, 2018 is shaping as the most action-packed in the event’s 34-year history.


“A new feature this year is the Paddock to Plate Pavilion, which will offer the best in Northern Rivers produce, cafes and restaurants.


“I highly recommend anyone looking to expand their knowledge to call into the Innovation Centre, which will feature the latest farming technology.”


For the second year running, Council will be providing a free shuttle service to the Primex site. The service will run from 9am to 4pm over the three days, with pick up points in Casino at the Canterbury Street taxi shelter, in front of the Post Office on Barker Street, and southside from the Crawford Square bus shelter on Centre Street.

For more information, or a comment from General Manager Vaughan Macdonald, please call Sharon Davidson on 0419 401 214.